Nine Inch Nails Won't Tour This Year
Trent Reznor will wait for the right time to strike on
There's a tacit assumption among
concert goers that when a band --
especially one known for its live
show -- releases a new album, a
tour is imminent. Nine Inch Nails
will defy that notion, according to a
source close the band. Even the
astonishing hype surrounding "The
Day the World Went Away," the
just-released first single from The
Fragile, and a greater hysteria
surrounding the album's
September release won't be enough to put Trent
Reznor et al on the road this year.
"He put so much effort and energy into the album,
why would [Reznor] wanna take thirty days to figure
out what the tour is?" says the source, who adds
that if and when NIN tours, they may begin abroad.
"Nine Inch Nails do things their own way and they
aren't going to sign up for [a tour] with the way
things are [with massive expenses and little net pay]
and come home and not have any money."
It's also possible Reznor may wait to gauge the
world's reaction to new NIN material before he
commits himself to a tour. "He wants to get people
familiar with the record [before he goes out]," says
the source. "It's not necessary for Nine Inch Nails to
be on the road to have a hit album."
That's assuming NIN's new sound is able to
generate ample exposure on radio and MTV, and
with five years of downtime between the release of
The Downward Spiral and now, there's been a
change in musical climate from grunge and
industrial to power-pop and rapcore. And considering
The Fragile is a double-album, it may take several
radio hits to prod consumers into buying it. "It's
important for [NIN] to get additional exposure, since
radio is not likely to jump on [them]," says Gary
Bongiovanni, editor-in-chief for Pollstar, a touring
industry trade magazine. "The Day the World Went
Away" will likely be the most added single on
alternative radio this week, but whether the song can
walk the walk is still unknown.
In the end, it's likely NIN will tour, but just not this
year. Denver area booking agent Mark Norman says
he "wasn't expecting [Nine Inch Nails] on the road
until next year. They usually let it build for a bit."
BLAIR R. FISCHER
(July 21, 1999)
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